At Ampotech, we recently tuned in to Memoori’s webinar, “A Sea of Energy Efficiency Opportunities,” and it left us feeling energized about the future of smart energy in Southeast Asia. The session, hosted by James McHale, Managing Director from Memoori and featuring Ampotech’s CEO, William Temple, dove into how energy efficiency is shaping up to be one of the region’s most promising opportunities—and what it takes to truly make an impact.

Setting the Scene: Southeast Asia’s Rising Energy Demand

As the discussion opened, one fact stood out: Southeast Asia’s energy demand has surged 35% over the past decade, with electricity use climbing even faster at 60%. This rapid growth brings both challenges and opportunities. While Singapore stands out as a mature hub for smart energy, most markets across the region remain fragmented and are still early in adopting energy efficiency solutions.

That gap between potential and maturity is exactly where innovation thrives.

Local Insight and Real Progress

William shared how Ampotech’s journey over the past decade mirrors the region’s own transformation. “Three or four years ago, most projects were pilots or proofs of concept,” he explained. “Now we’re seeing full-scale RFPs and tenders. There’s a readiness that wasn’t there before.”

Across countries like Indonesia, the Philippines, and Vietnam, the shift is clear. Clients now understand the value of smart solutions—it’s no longer about explaining why energy management matters, but how fast it can deliver ROI.

The Heart of Opportunity

The webinar’s research highlighted the three key markets that stand out:

• Indonesia – With a booming data center industry and strong manufacturing base, companies are turning to intelligent systems to manage cooling and power efficiency.

• The Philippines – Home to the region’s highest electricity prices, the country’s need for efficiency solutions is driving faster adoption and a growing energy services community.

• Vietnam – A fast-growing market with robust manufacturing and logistics sectors, showing rising interest in comprehensive, ROI-focused energy solutions.

Ampotech’s strategy? A “local-first, modular approach.” Rather than a one-size-fits-all model, the company builds local teams in each market, tailoring energy and sustainability platforms to local needs—whether a small industrial site just starting digitalization or a high-end facility integrating with existing building management systems.

What Makes Success Sustainable

The panel agreed that success in this region comes down to a few key factors:

• Offering complete, integrated solutions combining hardware and software

• Delivering fast, measurable ROI (often within three years)

• Building trust through local presence and on-the-ground support

• Keeping systems flexible and modular to match customers’ varying levels of digital maturity

Looking Ahead

As William concluded, “This is an exciting time to be in Southeast Asia’s energy sector. There’s growing awareness, real momentum, and so much room for meaningful progress.”

At Ampotech, we couldn’t agree more. This conversation reaffirmed why we do what we do—helping organizations unlock smarter, more efficient, and more sustainable ways to manage their energy and assets.

Because when we look at Southeast Asia, we don’t just see rising demand—we see a sea of opportunity.

Dive deeper into our full research with Memoori.
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